The rise of mobile ordering to boost F&B revenue and save resources

The adoption of a cloud-based, mobile-first approach to F&B ordering and the guest experience has seen a seismic shift in recent years and this growth looks set to continue.

IRIS, the market leader in digital F&B ordering, guest directory and concierge solutions for hotels, has noticed a huge uplift in recent years amongst its global client base that includes Marriott, Ennismore, Mandarin Oriental, and Four Seasons.

A convenient revenue-generator

Much of its popularity lies in its flexibility. Mobile ordering provides a convenient, accessible option for guests to review, order and pay for items all from their own device, at a time and location that suits them. Without being restricted by the need to find a physical menu or flag down a waiter. Greater accuracy, less friction, and a swifter delivery of orders from staff result in an improved guest experience, and a boost in revenue of between 20-40% on average.

Mobile ordering also leads to a higher volume of orders. In a survey conducted by Phocuswright, 47% of guests would be more likely to order room service if they could do so within an app.

Free up staff time

Furthermore, enhanced operational efficiencies are also enjoyed by staff. They no longer need to take orders over the phone or in person and then manually upload them as they’re automatically delivered to the bar or kitchen. Swifter ordering capabilities means staff can serve more covers, with fewer resources and less stress, without compromising on service or profits. 

Graham Rushin, VP Sales and Marketing at IRIS adds: “Mobile tech has become an essential tool in hospitality, fuelled by surging guest demand for digital experiences. Operators must now deliver a dynamic, engaging experience that offers choice, convenience, and exceptional service – all while ensuring their mobile ordering solutions are agile, optimise operations, and unlock upsell and revenue potential.”

“Many clients report that whilst room rates and occupancy rates are approaching peak levels, there is now pressure on other departments to increase revenue and average guest spend to drive profitability across the board.

F&B is an incredibly important revenue stream for operators, so ensuring it is working at its full potential is critical. Our latest upsell and re-order features have been designed to enable operators to realise their revenue ambitions beyond room rates - and are already delivering impressive results!”

To find out more about how IRIS’ mobile ordering platform can support your revenue, staff and guests please visit www.iris.net