Ascott launches discoverasr.com

The Ascott Limited (Ascott) has launched discoverasr.com, unifying its separate brand websites on one single global online travel booking platform. Throughout Europe, discoverasr.com provides guests with one-stop access to approximately 50 Ascott properties with more than 5,500 units in eight countries. This includes Ascott’s two main brands, Citadines and The Crest Collection.

Worldwide, discoverasr.com gives guests access to more than 400 serviced apartments, hotels and co-living spaces with a total of about 77,000 units, across more than 130 cities in over 30 countries. It features Ascott’s 14 award-winning lodging brands: Ascott The Residence, The Crest Collection, Somerset, Quest, Citadines, lyf, Préférence, Vertu, Harris, Citadines Connect, Fox, Yello, Fox Lite and POP!.

With a cleaner and more intuitive user experience, guests can easily find their home away from home with Ascott as they discover their next travel destination. Ascott Star Rewards (ASR) loyalty members can quickly identify and book the best deals to maximise their membership privileges. ASR members can also easily redeem their ASR points to offset the total cost of their stay.

Philippe Mettey, Vice-President Sales & Marketing Europe, The Ascott Limited, said: “As part of Ascott’s ongoing digital transformation to support our fast-expanding business and to improve our guest experience, we are leveraging Ascott Star Rewards to unify our brands on one single global online travel booking platform. We look forward to reaping greater marketing synergies, onboarding new properties more easily and widening our online and loyalty offerings as we continue to grow our portfolio. discoverasr.com and ASR are two of our most important direct-to-customer touchpoints, set to strategically position Ascott to capture market share not only when travel rebounds, but also beyond.”

Discoverasr.com will complement the Discover ASR mobile app, which was launched in October 2020 to provide ASR members with greater convenience and flexibility. The app has received over 177,000 downloads since its launch. Through the mobile app, ASR members can search for deals, manage their membership and redeem ASR points, perform mobile check-in and check-out, and make contactless payments. The app’s latest features include allowing guests to customise their stay by sharing their pre-arrival and in-stay requests; earn ASR points if they opt out of housekeeping service as part of Ascott’s Go Green initiative; and share feedback on their stay through a pulse survey in the mobile app. The app’s features will be progressively rolled out to more properties.

Leading apart’hotel brand Citadines has five properties in the UK: Citadines Barbican, Citadines Trafalgar Square, Citadines South Kensington, Citadines Holborn-Covent Garden, and the newest addition to the portfolio, Citadines Islington. The Crest Collection brings together four unique residences for discerning guests looking for authentic and refined experiences, three in central locations in Paris: La Clef Louvre, La Clef Tour Eiffel and La Clef Champs-Elysees, and one in the heart of Châteaux de la Loire in Tours, Château Belmont.

To sign up for complimentary ASR membership or for more information, please visit: https://www.discoverasr.com/en/sign-up.