Post-pandemic travel has changed, with guests now increasingly likely to head directly to a hotel’s website to find out more information and to book. Consequently, an advanced booking engine that boasts seamless integration with your hotel website will be key to transforming this enhanced traffic into bookings. And, importantly, these direct bookings won’t come with OTA fees – meaning more revenue for your hotel.

Next generation hotel booking engines though are more than just the source of direct reservations. They are expected to act as a comprehensive and easy-to-use platform that’s tailored to fit hoteliers' needs, helping properties to stand out within a highly competitive market by delivering a brand experience that guests will remember. 

Different hotels, of course, have different needs. If you run a leisure hotel or a resort, you’ll need a booking solution that’s been designed with that type of property in mind. You want a technology partner that understands your unique requirements and who you’re looking to attract. The right solution will help you know your guests better thanks to powerful, data-driven insights, which enable you to provide the best possible online guest journey, thereby increasing both guest satisfaction – and ultimately your revenues.

For guests, it’s all about clear navigation and easy access to relevant information in a minimum number of steps. A powerful booking platform maximises the potential of (up)selling offers, enabling hoteliers to achieve the greatest possible increase in sales per room. Any number of offers and room landing pages can be set up with all the relevant information to hand so the guest has minimal reasons to leave the booking process; something that gives them the confidence to go ahead and finalise a reservation.

To help defend against OTAs and other third-party online channels, the right booking platform will allow you to offer unique incentives to book directly – such as tailored packages. Advanced database segmentation lets you create personalised communications, tailored offers, newsletters and/or campaigns that are aligned to individual guest’s preferences. By creating specific landing pages that can use sophisticated offers or upsell ‘experiences’ or even suggest more flexible payment plans, hoteliers can offer a value-added experience to those booking directly, helping to foster long-term relationships.

Another benefit of a seamless user experience across all devices is that it helps reduce the abandonment rate. By offering vouchers, alternative suggestions for dates in case of no availability and attractive discounts for direct bookers, platforms such as Profitroom’s Booking Engine 360 deliver real added value for both hoteliers and their guests. Ultimately, it’s about tangible results, which is why Profitroom’s award-winning Customer Success team works with our clients every day to use all the data that’s coming in to drive conversions, improve performance and boost revenue.

The Profitroom Booking Engine 360 is a prime example of a solution that offers all of the above benefits, having been developed exclusively with leisure hotels and resorts in mind. For more information visit www.profitroom.com or scan the QR code for a personal consultancy.